Tablets are finding their way into more homes, and they're proving to be quite the ecommerce tool, helping boost sales for many retailers better than desktop and smartphones in some cases. But many big sites aren't optimized for tablets; instead, relying on native tablet apps or just the regular desktop site.

Mobify, a Vancouver, Canada-based startup, is betting that companies are prepared to optimize their websites for tablet use in much the same way many have modified their sites to be consumed on smartphones.