Why You Need A Social Media Presence. | Startersphere
June 1, 2012 2 Comments
In a recent discussion with a web developer and SEO expert who is considering enhancing their social media offering. They highlighted that one of their key concerns, or rather their clients, is that by having a social media presence they leave themselves open to public negativity. They fear having complaints or criticism written directly on their social media sites.
Every business will have complaints some unfounded others genuine errors. Regardless of why complaints occur avoiding a social media presence will not prevent viral complaints. It will just prevent you being privy to it and engaging damage control. Often you can gain a heightened respect and trust in your service from others witnessing your swift reaction and compensation of the upset party. A good example of this is Zappo’s who use their customer complaints as a foundation of their business. There is an article discussing Zappos Twitter skills link here. From Zappos insights team who are renowned for their social media mastery. I don’t want send you away again but we all have to take notice. Link!
What are the benefits?
Social media is another form of Search Engine optimisation. With all the Google algorithm changes such as Panda and Penguin making optimisation more complex. Content creation & social media can’t be ignored. This is the time to take it seriously to prevent your business being left behind.
Social media should be embraced it’s a great way to expand your audience, attract new clients and build relationships with them. It also offers an in depth view of your demographic and their personalities enabling you to target your marketing according to your audiences unique preferences.
- Startersphere’s Marketing Network (startersphere.com)
- The Strategy (or lack thereof) of Social Media (tcapushnpull.com)
- How to Sell Social Media to Your Skeptical Boss (radian6.com)
- How to Combine Your Public Relations and Social Media Strategies (performancing.com)
- The Emergence of the Social Media Superhero [INFOGRAPHIC] (ubervu.com)